01 · CampaignTeaser campaign
Announcement phases, program reveal and last tickets, with assets per channel.
Conceptual proposal
Experimental Events Marketing
Event marketing that fills the venue before opening doors.
We design the outreach campaign, the registration site, and phased communication so that every event reaches its audience well in advance.
Context
The event countdown
Organizers, producers, venues, conferences, exhibitions, and entertainment experiences.
Selling an event is a countdown: every week without communication reduces potential attendance.
- 01
Outreach begins four weeks before the date, when it is already too late.
- 02
The site does not explain agenda, venues, or access, and questions arrive via direct messages.
- 03
There is no measurement of which channel generates registrations or actual attendees.
Services
Outreach, registration, and attendance
Each solution is adapted to the operation, sales cycle, and the rules of your sector.
01
Ticketing campaigns
Campaign structure by stage and audience type.
Sell before the date, not in the last week.
02
Event websites
Agenda, speakers, venues, registration, and tickets.
Centralize information and facilitate registration.
03
Creative design
Graphic system for the event applicable to digital and physical.
Gives coherence to the entire experience.
04
Promotional video
Teaser, testimonial, and recap pieces.
Sustains interest throughout the entire campaign.
05
Registration automation
Confirmations, reminders, and follow-up.
Reduces no-shows and activates the next edition.
Creative Showcase
Campaigns that fill venues
Conceptual proposals of what we can develop for this sector: art direction, digital product and campaigns. They do not represent clients or delivered work.
Conceptual proposals
Visual direction
Events MarketingGreat experiences deserve great audiences.
01 · Campaign
02 · WebsiteConference site
Daily program, speakers, venues, registration and FAQs.
Conceptual proposal
03 · BrandingEvent identity
System applicable to stage, accreditations and printed material.
Conceptual proposal
Methodology
A campaign phased process
Phase 01
Diagnosis
We review date, capacity, program and how built the audience is.
Phase 02
Strategy
We define campaign phases, price per stage and priority channels.
Phase 03
Production
We produce site, assets, video and registration system.
Phase 04
Optimization
We measure registrations per channel, actual attendance and cost per attendee.
Measurement
Event metrics
We define these indicators with you before investing. We do not publish made-up figures or promise results.
Registrations
Total sign-ups per channel
Actual attendance
Attendees vs. registered
Cost per attendee
Investment per confirmed attendance
Diagnosis
Diagnosis of your event
Tell us how your business operates at events and you will receive a first reading of opportunities, at no cost and without obligation.
FAQ
Organizer questions
How far in advance should we start?
Between eight and twelve weeks for events with a defined program; longer if an audience must be built from scratch.
Do you manage ticket sales?
We do not operate the box office; we work with the platform you already use and optimize the campaign.
Do you cover the event?
We can produce coverage and recap for the next edition.
What happens if the event is postponed?
The campaign is rescheduled with new phases; it is best to define change messages from the start.
Other group specialties
Experimental Events Marketing
Great experiences deserve great audiences.
We work with a limited number of projects per sector to maintain the depth of each strategy.